Welcome to the Behavioural Insights Team’s Digital EAST® Cards.

What is it: This EAST® Card tool will help you to apply principles from behavioural science to a policy challenge you’re facing. Our EAST® Cards are a practical resource that explains core principles from behavioural science and how to apply these principles to policy challenges.

How to use this tool:

Step 1: Review the EAST® Framework (a practical framework to apply behavioural insights).

Step 2: Narrow your focus from a high-level goal to a specific behaviour that you want to change.

Step 3: Use the tool to identify opportunities to apply principles from behavioural science to a policy challenge you’re facing.